• Do you want to learn the best techniques in the industry?

  • Are you ready for a fresh and exciting new change?

  • Do you adore makeup and wish to make it your full time career?

  • Are you sick of working that office job, and crave a creative job with freedom?

  • Do you want a teaching method that fits in with your busy lifestyle?

  • Do you wish to learn from a working professional artist, from the comfort of your own home or in person?





Client Review…

What a great course! I love the flexibility of doing it at my own pace and the mix of videos and guides really explains everything in detail. It has everything you need to get started as a make up artist and build confidence. Also the support and aftercare that Sarah provides is second to none. Highly recommend, Susan Deans. Glasgow.

Currently still working through my make up course online with Sarah, and I have learned so much. She goes in to lots of detail with her pdfs and her demonstration practical videos, which being dyslexic really helps me. She has let me talk to her at times when I’ve been worried and gave me good professional advice if what to do. I’m really enjoying the course as I can work at my own pace and her feed back demonstrates where I need to improve. I can see that I’m improving each time which I love. Can highly recommend Sarah as not only is she a brilliant teacher she is also an amazing artist.
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Introduction to Makeup Artistry Course with Specialised Starter Kit & Professional Makeup Brush Set….

Flawless Base & Glowing Skin

Clean Beauty for Portfolio

Fresh Dewy Editorial Skin

Smoked Hazey Eyes with Individual Eyelashes

Winged Eyeliner

Shading & Highlighting The Face

Shaping & Filling The Eyebrows

Perfecting Your Lip Work. Including Nude Glossy Lips and Red Glossy Lips.

Mature Skin

Creative Techniques

X1 Hour Live Video Mentoring, once every 4 weeks for 12 weeks

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Bonus Guides…

Foundation Advice & Guidance

Eye shadows to Suit Different Eye Colours

Kit Building for Professional Makeup Artists

Makeup Hygiene

Skintypes & Caring for The Skin

Tools & Brush Utilisation

Marketing & Promoting your Freelance Career

Creating your First Business Plan

Cream Blusher for an Airbrushed Finish

Checklist for your Course

Pro Makeup Discounts

EXTRA BONUS GUIDE - Portfolio Building & Organising Photo Shoots


Why Train Online With Me…….

Learn everything and more that the schools offer but at a fraction of the cost

Schedule the content in around your own busy life

Learn from the comfort of your own home

Learn a lot of new skills and techniques in a very short space of time

Receive 1-2-1 video mentoring, X1 hour every 4 weeks for 12 weeks.

Cost effective

Learn from a professional make up artist working in the industry

Aftercare programme available

Receive a professional starter kit at 50% off


Course on its own, this will apply to a lot of people who have already had training and have already started to build a professional kit. Price - £495.00

Course with brush set. Price - £670.00. If outside of the UK postage will apply for your brush set.

Course with professional starter kit and brush set, available worldwide. Postage will apply for your starter kit if outside of the UK. Price - £965.00. Content Worth £1515.00.

Your starter kit and brush set will be organised personally by me for you, and sent to your address. Please contact me to arrange after course booking.

“I highly recommend Sarah I was already a trained Makeup Artist BUT I feel I have learnt so much & lots of different techniques I had never thought of before so if your on the fence go for it you will not regret it. I am doing the Introduction to Freelance Makeup Artistry & loving it ””
First week of intro to make-up with Sarah this week. what can i say?!!! it’s amazing! already learnt more in a couple of days than i did at college! Highly recommended! easy to follow and Sarah is always on hand to help with things i am unsure of. Also the most amazing make-up recommendations! Looking forward to getting through it all and practising all the new techniques!”
“South Africa Client - “Was invited to Top Model SA finals. Just by following Sarah’s flawless base steps, I had top models queuing .
Ohh and the girl that won had their makeup done by me””
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Professional Online Bridal Course With Optional Specialised Starter Kit & Professional Makeup Artist Brush Set…

Light Smoked Eyes with Individual Eyelashes

Flawless Base & Glowing Skin

Highlighting & Shading the Face

Shaping & Filling the Eyebrows

Eyeliner Formulas including Winged Eyeliner

Perfecting your Lip Work, including Nude Glossy Lips & Red Glossy Lips

Mature Makeup

Marketing & Promoting your Bridal Career

Bridal Makeup Application Times

Business Guides including - Bridal Makeup Previews, Booking Forms & Taking Deposits and tips for writing your first business plan

My online course has everything you need to get you started in this exciting industry, and to help you move forward with your bridal makeup journey.

This professional bridal course is suited to anyone (existing or beginners) who have a real passion for wishing to work in the bridal industry. I train people in the UK and Worldwide with my online training courses. Working as a professional bridal makeup artist is a very rewarding career, and having the ability to make all your brides look and feel fantastic is a real honour. Something you can be very proud of.
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Bonus Guides…

Skincare & Caring for The Skin

Makeup Hygiene

Tools & Brush Utilisation

Foundation Advice & Guidance

Eye shadows to Suit Different Eye Colours

Links for Makeup & Skincare Shopping

Kit Building for Professional Makeup Artists

Blusher & Highlighter Guide

Pro Makeup Discounts

EXTRA BONUS GUIDES - Portfolio Building & Organising Photo Shoots

Clean Beauty for Portfolio

Dewy High Sheen Glass Skin

Cream Blusher for an Airbrushed Finish

Receive a professional starter kit at 50% off


Client Review…

“I recently started the Bridal Makeup course with Sarah. For anyone wondering if they should do it, I’d say definitely go for it!! I was pondering on it for a few months but as soon as I emailed Sarah (all of the hundreds of questions I had) she came back with all the information I needed which gave me the confidence go start it. I cannot recommend her courses enough. Lots of information, step by step guidelines, tips and tricks and generally a constant support to me. I’ve started with the foundation module and I’ve been practising lots on friends, sending Sarah photos as I go and she’s always replied with feedback in a very prompt manner. Helpful diagrams showing areas to improve as well as explanations how to do so. She also tells you what you’ve done well which lifts your confidence a lot, as having just started out you tend to see all of the negatives and not so much the bits you’ve done well at. Sarah is always on hand & really patient. Great expert advice, guidance and help. I also find her social media sites great as it’s helpful finding out about tried and tested products and a support network with other makeup artists & students. I’m so glad I’ve found Sarah to help me with my study and I look forward to trying each new module. I didn’t think I’d find distance learning easy but so far so good. I combine this with my normal 9-5 job during the week so can basically pick it up when I choose and there’s no pressure from Sarah as to when I work / finish a unit. It’s really flexible. Finally she is an inspiration and looking at her work, which is amazing gives you the determination to keep on going with something you love and enjoy learning about, to hopefully one day be able to do this for brides as a professional MUA. One very happy student” Ashlie. UK

I’ve learned so much from you in 6 months than I have a year doing freelance and previous training. Thank you Sarah.(Elizabeth UK based)”
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Client Review…

I started working with Sarah a few months ago. I noticed she did online lessons and as I live far away from any makeup schools I thought this could be a good option for me. Sarah has helped me with: my website, pricing, a business plan, ideas, photoshoots, moodboards, career development and many technical aspects of makeup applications.

Nothing is too much trouble and even though I’ve not met her she feels like a friend. I teach some makeup classes myself and I know it is not easy to teach and explain how to do things. Sarah does it in a really caring, friendly and helpful way and you never feel embarrassed to ask or show your work.In my day to day work I feel much more confident now as well as in my portfolio building and looking for new opportunities available in makeup artistry.

Her lessons are extremely good value for money and worth every penny. I have already recommended her to other makeup artists I know and will continue to do so. I can’t thank Sarah enough, our paths crossing has truly been a blessing to me as a person and in my career. Charlotte Easton, Isle of Man”

“NEW YORK CITY CLIENT REVIEW... I took the contouring online class with Sarah, my problem was my contour came out too strong and too Orange on pictures so I needed help asap! And with the online class I was able to learn amazing techniques that helped me improve 100% on my contour, the class was very detailed and it was very easy to understand and follow the instructions and with practice and her tips do it very well. I definitely recommend her classes for anyone and to makeup artist like me that every day look for a way to improve, Sarah is very attentive, she is very professional and always there to help, she replies her emails right away when you have a question and even tell you what products work the best for her classes. Client - New York City USA


As this specialised course is one to one, I have more time to concentrate on you only. The sessions will therefore be shorter than a typical classroom of 16, allowing more focus and energy to be put into you.

Day 1 - Natural Classic Bridal Makeup

Day 2 - Creative Bridal Makeup

Day 3 - Mature Bridal Makeup

Day 4 - Brand Building, Marketing and Portfolio Building

Day 5 - Portfolio Photogrphy Workshop with a hair stylist, professional model and professional photographer.

5 Day Course Including Professional Starter Kit with Kryolan Makeup & Professional Complimentary Zeova Brush Set - £2050 (50% deposit required at time of booking)

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I recently completed my 5 day intense bridal course with Sarah Baldwin in Edinburgh, and I have to say it’s been a very valuable and exciting experience!!

I was ready to take my career to a new height so I researched the best intense bridal course on the market in Edinburgh. I cane across Sarah Baldwin and I never looked back.

Her reviews were fabulous and she has lived up to every expectation. Her training techniques are world class and if you are thinking of training in the art of makeup I highly recommend going with Sarah Baldwin.

She’s very welcoming and a lovely person too.
It’s been great Sarah thanks again
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Below you can see the beautiful work Stephanie created as part of her bridal course with me. This was her portfolio day. Stephanie now has some stunning imagery to kick start her portfolio. will you be next?


Whether you are a beginner or an existing artist my training days help artists of all levels achieve their goals. You can choose to take a short 3 hour session or a 6 hour session.

I cater your training day to suit your needs. I will ask you what you would like to learn and from this I will put together a plan for you

Thanks so much Sarah for my 6 hour training course today ! It was amazing and learned loads of new skills. Highly recommend you and your so professional and specific thoughout your lessons! Thanks again I had a wonderful day. ”


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I completed a pro make up course but felt I needed some more training and lacked confidence in my skills. After searching online I stumbled across Sarah’s website and what an amazing find it’s been. I’ve now completed quite a few face to face lessons which have been tailored to exactly what I wanted to do. I’ve learned so much and Sarah is patient, friendly and so talented. She offers many different types of make up training and services and even more valuable, is the amazing after service. She is always on hand to answer questions, provide encouragement and provide feedback on practice sessions. Following on from this, she is helping me with doing a shoot to start my make up portfolio (one of the images you can see here). I can’t recommend her enough, EVERYTHING you could possibly need to become a make up artist. All I can say is a heartfelt thanks. Susan Deans, Glasgow.



 How long does the online course take to complete?

I do not set any deadlines for the course to be completed by. The course is very flexible and you fit this around your own schedule to suit you. A lot of my students have busy life’s, therefore I like to keep it flexible for people. The more you study the quicker you will complete the modules. But at the same time if you can only fit in a little study and practical work once a month, this is also completely fine.

Do you offer aftercare with your online course? And face to face Training?

I do, I offer x1 video call every 4 weeks for 12 weeks for the online option. This will be 1-2 hours long. This is a great addition as I can check in with you and we can discuss your progress, and what you need to be doing to move forward. This is also very beneficial to discuss your kit building, applications, practice work and anything else you wish to ask me. I advise students to make bullet points for the calls. Aftercare for my face to face training is priced separately on a be spoke service. If you wish to take more aftercare and my mentorship programme for the online option, this can also be arranged for you. This is fantastic for you to start building your business and to kick start your portfolio building.

Who are my courses suitable for?

My courses are perfect for aspiring artists, existing artists and also beginner artists. I train a lot of people right from the beginning, but equally I also train people who have studied elsewhere but feel they need to add more to their skill set, and to also have their confidence levels lifted. My courses are great for building confidence and really lifting people higher.

How does payment work?

You order your online course through the Thinkific course platform, you can then pay via credit card, paypal or debit card. If booking my face to face training this is all done via bank transfer.

Will I receive a certificate?

I offer a certificate of completion once the modules have been carried out to a high standard, and I have seen evidence of your practical work, I ask students to mail me their work after each module so I can access this. Certificates are also handed to students who complete my 5 day bridal course to a high standard.


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