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All courses and sessions are suitable for beginners and existing makeup artists. I train hundreds of people who are already trained in makeup but feel they need to learn more in certain areas and build more confidence. For beginners this is a fantastic start for you, you will also get to learn the fundamentals of makeup which will last you your lifetime, of being a professional makeup artist.


As this specialised course is one to one, I have more time to concentrate on you only. The sessions will therefore be shorter than a typical classroom of 16,  allowing more focus and energy to be put into you.

Day 1 - Natural Classic Bridal Makeup

Day 2 - Creative Bridal Makeup

Day 3 - Mature Bridal Makeup

Day 4 - Brand Building, Marketing and Portfolio Building

Day 5 - Portfolio Photography Day with a hair stylist, professional model and professional photographer.

5 Day Course Including Professional Starter Kit with Kryolan Makeup & Professional Complimentary Zeova Brush Set - £2050 (50% deposit required at time of booking)

To book your new bridal course, please contact me to arrange your deposit and dates

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i had the best day today doing my first portfolio shoot (i’m literally still buzzing!) i was feeling quite intimidated about it all and i can honestly say it was so worthwhile, and i learned loads and totally loved every minute. i still have a lot to learn which will come with time and practice but i feel i have the skills now to move forward. a massive thanks to sarah baldwin for organising it all, supporting me through the process and taking amazing photos. so talented and inspiring xx”
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Client Review…

I recently started the Bridal Makeup course with Sarah. For anyone wondering if they should do it, I’d say definitely go for it!! I was pondering on it for a few months but as soon as I emailed Sarah (all of the hundreds of questions I had) she came back with all the information I needed which gave me the confidence go start it. I cannot recommend her courses enough. Lots of information, step by step guidelines, tips and tricks and generally a constant support to me.

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introduction to makeup artistry ONLINE course - WITH OPTIONAL STARTER KIT

Learn everything and more that the schools offer but at a fraction of the cost

Schedule the content in around your own busy life 

Learn from the comfort of your own home

No deadlines

Learn a lot of new skills and techniques in a very short space of time

Receive 1-2-1 video mentoring, x1 hour every 4 weeks for 12 weeks.

Cost effective

Learn from a professional make up artist working in the industry

Aftercare programme available


Professional Online Makeup Artistry Course - £495. If you would like me to order you the specialised starter kit this is an additional cost of £300. The kit itself is worth over £600.


“First week of intro to make-up with Sarah this week. what can i say?!!! it’s amazing! already learnt more in a couple of days than i did at college! Highly recommended! easy to follow and Sarah is always on hand to help with things i am unsure of. Also the most amazing make-up recommendations! Looking forward to getting through it all and practising all the new techniques!”

“I highly recommend Sarah I was already a trained Makeup Artist BUT I feel I have learnt so much & lots of different techniques I had never thought of before so if your on the fence go for it you will not regret it. I am doing the Introduction to Freelance Makeup Artistry & loving it ””




Whether you are a beginner or an existing artist my training days help artists of all levels achieve their goals. You can choose to take a short 3 hour session or a 6 hour session.

I cater your training day to suit your needs. I will ask you what you would like to learn and from this I will put together a plan for you

Thanks so much Sarah for my 6 hour training course today ! It was amazing and learned loads of new skills. Highly recommend you and your so professional and specific thoughout your lessons! Thanks again I had a wonderful day. ”


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Client Review…

I completed a pro make up course but felt I needed some more training and lacked confidence in my skills. After searching online I stumbled across Sarah’s website and what an amazing find it’s been. I’ve now completed quite a few face to face lessons which have been tailored to exactly what I wanted to do. I’ve learned so much and Sarah is patient, friendly and so talented. She offers many different types of make up training and services and even more valuable, is the amazing after service. She is always on hand to answer questions, provide encouragement and provide feedback on practice sessions. Following on from this, she is helping me with doing a shoot to start my make up portfolio (one of the images you can see here). I can’t recommend her enough, EVERYTHING you could possibly need to become a make up artist. All I can say is a heartfelt thanks. Susan Deans, Glasgow.


Client Review…

I started working with Sarah a few months ago. I noticed she did online lessons and as I live far away from any makeup schools I thought this could be a good option for me. Sarah has helped me with: my website, pricing, a business plan, ideas, photoshoots, moodboards, career development and many technical aspects of makeup applications.

Nothing is too much trouble and even though I’ve not met her she feels like a friend. I teach some makeup classes myself and I know it is not easy to teach and explain how to do things. Sarah does it in a really caring, friendly and helpful way and you never feel embarrassed to ask or show your work.In my day to day work I feel much more confident now as well as in my portfolio building and looking for new opportunities available in makeup artistry.

Her lessons are extremely good value for money and worth every penny. I have already recommended her to other makeup artists I know and will continue to do so. I can’t thank Sarah enough, our paths crossing has truly been a blessing to me as a person and in my career. Charlotte Easton, Isle of Man”


Client Review…

“I recently started the Bridal Makeup course with Sarah. For anyone wondering if they should do it, I’d say definitely go for it!! I was pondering on it for a few months but as soon as I emailed Sarah (all of the hundreds of questions I had) she came back with all the information I needed which gave me the confidence go start it. I cannot recommend her courses enough. Lots of information, step by step guidelines, tips and tricks and generally a constant support to me. I’ve started with the foundation module and I’ve been practising lots on friends, sending Sarah photos as I go and she’s always replied with feedback in a very prompt manner. Helpful diagrams showing areas to improve as well as explanations how to do so. She also tells you what you’ve done well which lifts your confidence a lot, as having just started out you tend to see all of the negatives and not so much the bits you’ve done well at. Sarah is always on hand & really patient. Great expert advice, guidance and help. I also find her social media sites great as it’s helpful finding out about tried and tested products and a support network with other makeup artists & students. I’m so glad I’ve found Sarah to help me with my study and I look forward to trying each new module. I didn’t think I’d find distance learning easy but so far so good. I combine this with my normal 9-5 job during the week so can basically pick it up when I choose and there’s no pressure from Sarah as to when I work / finish a unit. It’s really flexible. Finally she is an inspiration and looking at her work, which is amazing gives you the determination to keep on going with something you love and enjoy learning about, to hopefully one day be able to do this for brides as a professional MUA. One very happy student” Ashlie. UK

NEW YORK CITY CLIENT REVIEW... I took the contouring online class with Sarah, my problem was my contour came out too strong and too Orange on pictures so I needed help asap! And with the online class I was able to learn amazing techniques that helped me improve 100% on my contour, the class was very detailed and it was very easy to understand and follow the instructions and with practice and her tips do it very well. I definitely recommend her classes for anyone and to makeup artist like me that every day look for a way to improve, Sarah is very attentive, she is very professional and always there to help, she replies her emails right away when you have a question and even tell you what products work the best for her classes. Client - New York City USA
Sarah is at hand to answer queries and to discuss anything I’m unsure of. I also like that she holds you accountable for practicing the methods/looks. This is something that makes her course unique and pushes me beyond my comfort zone and has boosted my confidence. It is such a pleasure to be able to learn from such a great makeup artist and a lovely teacher. I look forward to learning more from Sarah.

How long does the online course take to complete?

I do not set any deadlines for the course to be completed by. The course is very flexible and you fit this around your own schedule to suit you. A lot of my students have busy life’s, therefore I like to keep it flexible for people. The more you study the quicker you will complete the modules. But at the same time if you can only fit in a little study and practical work once a month, this is also completely fine.

Do you offer aftercare with your online course? And face to face Training?

I do, I offer x1 video call every 4 weeks for 12 weeks for the online option. This will be 1-2 hours long. This is a great addition as I can check in with you and we can discuss your progress, and what you need to be doing to move forward. This is also very beneficial to discuss your kit building, applications, practice work and anything else you wish to ask me. I advise students to make bullet points for the calls. Aftercare for my face to face training is priced separately on a be spoke service. If you wish to take more aftercare and my mentorship programme for the online option, this can also be arranged for you. This is fantastic for you to start building your business and to kick start your portfolio building.

Who are my courses suitable for?

My courses are perfect for aspiring artists, existing artists and also beginner artists. I train a lot of people right from the beginning, but equally I also train people who have studied elsewhere but feel they need to add more to their skill set, and to also have their confidence levels lifted. My courses are great for building confidence and really lifting people higher.

How does payment work?

You order your online course through the Thinkific course platform, you can then pay via credit card, paypal or debit card. If booking my face to face training this is all done via bank transfer.

Will I receive a certificate?

I offer a certificate of completion once the modules have been carried out to a high standard, and I have seen evidence of your practical work, I ask students to mail me their work after each module so I can access this. Certificates are also handed to students who complete my 5 day bridal course to a high standard.


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